Strategic Approach

NoVo Foundation seeks to ensure girls everywhere are able to reach their full potential.

Transforming the lives of adolescent girls will require a radical restructuring of power and a new paradigm in which all girls are valued. In order to support that transformation, our role is not to predetermine or engineer change ourselves, but to help break down the deep-seated social barriers that prevent girls from acting as agents of change on their own behalf.

From 2007 to 2014, we pursued this work by partnering with others, primarily the Nike Foundation, and primarily in the Global South, reaching half a million girls in 80 countries through $120 million in grants.

In 2015, we expanded our work globally, while including a new focus on girls in the US.

How we create conditions for change for girls

  • In both the US and Global South, there are two groups who guide our work. The first is girls themselves. Her lived experience points us toward what needs to change in her life—and how intersections of race, gender, class, sexual and gender identity and other factors impact her potential.
  • We fund work that shifts her conditions from the inside out: her own determination that she deserves a better future, and her confidence she can create it.
  • We also fund work that operates from the outside in: shifting the systems that shape her opportunities and access to resources.
  • The second group guiding our work are those who drive these changes: girl and adult activists alike. Our funding supports their leadership and collective power.
  • All of our funding is driven by the intention to increase overall resources for girls and to promote narratives that elevate the role and importance of girls throughout society.